14 years later, former EA exec is still mad about getting the "Worst Company in America" award over BP and Bank of America just because "f***ing Colonel Shepard dies in Mass Effect 3"

Mass Effect.

Peter Moore is one of the most memorable executives the game industry has ever seen. He presided over the Dreamcast at Sega of America and the Xbox at Microsoft and helped stoke the fires of the console wars. We still debate whether that tattoo was real to this day, but Moore's final stop in the game industry is perhaps the most notable. He did, after all, lead the sports division of EA during the span when the publisher was voted the Worst Company in America in 2012 and 2013.

"We were voted, two years in a row, the Worst Company in America, because of the ending of Mass Effect," Moore explains in an interview with The Game Business. "I mean, seriously, this is where BP is polluting the Gulf of Mexico – sorry, the Gulf of America," he adds with a touch of sarcasm. "Bank of America has brought down the global economy with subprime mortgages. But fucking Colonel Shepard dies in Mass Effect 3, and that makes us the Worst Company in America. So we went through that."