
As inflation surges, it seems like a dollar gets you less and less. Even dollar stores aren't really "dollar" stores anymore as most items you'll find in them are priced above that now.
But that's just semantics for many of the newest dollar store converts. In a call with investors after Dollar Tree released its third quarter results last December, Chief Executive Mike Creedon said 60% of households that shopped at Dollar Tree last year earn $100,000 or more.