Everyone has their favorite or go-to brand.
Whether it be an industry giant like Nike or FootJoy, or a smaller brand like Rhoback or SwingJuice, everyone has a brand that fits their personality.
With golf season ramping up, Golfweek has cultivated a list of apparel, accessory and other golf-centric brands to help you become your best golfing self.
Whether you’re looking for what’s next, or just want to try something that’s off the beaten path, we have something for you. From apparel to equipment to accessories and more, this list contains brands that are worth keeping an eye on as they continue to develop.
Long gone are the days of stiff collars and muted colors. These brands build upon the pillars of tradition, adding their own touch to the game we all love.
SwingJuice
Why SwingJuice is on the rise: Headquartered in Pawtucket, Rhode Island, SwingJuice brings a laidback swagger to the game with fun colors and designs.
What we like: Let’s be real, tacos should be offered at the turn instead of hot dogs. Be sure to check out their other looks that combine pizza, hip-hop and more!
Shop Golf & T-Shirts See more from SwingJuicePlayer2
Why Player2 is on the rise: The name ‘Player2’ derives from the classic heckle after dropping another golf ball down after a poor shot and pulling off what you originally intended. Player2’s apparel and accessories, much like a mulligan, always perform great.
Recommended item: This polo matches up with other top brands when it comes to quality and performance. Hoping on the trend of step and repeat patterns, this shirt from Player2 adds a cool wrinkle to the look with its unique logo.
Shop Drop Another Polo See more from Player2Devereux
Why Devereux is on the rise: Devereaux is the perfect combination of West Coast skater vibes and classic golf fashion. Founded in 2013 by two brothers from West Texas, the company has a unique feel to its branding that sets it apart from other companies coming into the space.
What we like: Our favorite collection from Devereaux is their Peachy collection. These premium headcovers add a pop of personality to whichever club you choose. Be sure to check out their entire Peachy collection which features apparel and more.
Shop Peachy blade putter cover Shop Peachy mallet putter cover See more from DevereuxMullybox
Why Mullybox is on the rise: Subscription boxes are a huge part of the consumer industry. Mullybox brings both top brands and under-the-radar companies from across the golf landscape to your doorstep every month.
What we like: Whether you’re looking for yourself or are wanting to gift something to the golfer that seemingly has everything under the sun, Mullybox curates unique and interesting gift boxes every month. With Father’s Day right around the corner, step up your dad’s swag factor with a subscription to MullyBox.
Shop the Mullybox See more from MullyboxWaggle Golf
Why Waggle Golf is on the rise: Waggle is all about individuality. Its unique lines are designed for curious newbies, weekend warriors, warm-weather snowbirds and die-hard rain or shiners alike which makes it a fast-growing disruptor when it comes to apparel.
What we like: Although the Masters is officially in the rearview mirror, that doesn’t mean you can’t rep your favorite week of the year all year long. This hat from Waggle gives a nod to the iconic tournament and its announcement on the first tee for each and every player in the field.
Shop Fore Please Hat See more from WaggleBad Birdie
Why Bad Birdie is on the rise: Coming seemingly from nowhere, Bad Birdie has quickly become a golf fashion icon. Its loud and colorful designs are uniquely theirs and its company persona is one that leads the way among up-and-coming golf companies.
What we like: A green polo doesn’t have quite the same ring as a green jacket, but this is as close as it gets. The deep green base on this polo is splattered with yellow, white and red floral accents to depict the beautiful botany that graces Augusta National. Check out the matching hat and other Masters-themed items here.
Shop Augusta Polo See more from Bad BirdieOars + Alps
Why O+A is on the rise: Oars + Alps is a men’s skincare company that focuses on high-quality products without high prices. Its reasonably priced products are simple remedies that work hard to keep your skin feeling good.
What we like: Wearing hats and sunglasses, we often forget or don’t mess with the hassle of putting sunscreen on our faces. This mist from O+A makes the process clean and simple to keep your head from getting burned by the sun.
Shop Face + Scalp Mist See more from Oars + AlpsLinksoul
Why Linksoul is on the rise: Linksoul, like every other brand featured on this list, has high-quality products. The reason they’re on the rise? Their philosophy: “We believe in creating products we value, with the people we love, for the good of our families and our community.”
What we like: Lightweight and extremely versatile, the subtle stripe and a pop of interior color make this hoodie an easy choice to be its featured product.
Shop Linksoul Golf Hoodie See more at LinksoulDunning
Why Dunning is on the rise: Founded in 2001, Dunning is a bit older than many brands on this list. Thanks to over two decades of hard work, Dunning is beginning to emerge as a premiere golf apparel company with pieces that are durable, fashionable and reasonably priced.
What we like: Engineered using an innovative blend of Dunning’s proprietary performance fabric, this short is essential for every golfer’s wardrobe.
Shop Dunning golf shorts See more from DunningGhost Golf
Why Ghost Golf is on the rise: Ghost Golf made this list thanks to its high-quality products. Whether it be belts, bags or accessories, Ghost’s products are unique, durable and above all, cool as hell.
What we like: Bringing a towel to and from your golf cart or push cart is a recipe for disaster. You’re going to lose it eventually. Ghost solved that problem with a magnetic towel that can attach to your clubs or cart so you’re never without a clean golf ball.
Shop Ghost Golf towels See more from Ghost GolfAsher Golf
Why Asher Golf is on the rise: Asher was born in 2009 with a desire to provide the golf world with something it lacked: high-quality golf gloves with a little added flavor and style. Asher bridges the gap between high-quality materials and colorful/stylish golf gloves that have long plagued that corner of the market.
What we like: Built with Asher’s exclusive CoolTech performance technology, this glove features a perfect mix of breathability, performance, and comfort. The DeathGrip keeps you feeling and looking deadly.
Shop Asher Deathgrip See more from Asher GolfSuperstroke
Why Superstroke is on the rise: Beginning in 2009, Superstroke has been a leader in golf grips for well over a decade now. Not only have they been a huge hit on the PGA Tour (over $500M in PGA Tour winnings and counting), they’ve changed the game.
What we like: SuperStroke’s new line of putter grips feature enhanced Spyne technology, new multi-zone texturing and its patented no-taper shape for unmatched confidence to quiet your hands — and your mind.
Shop Zenergy Tour Putter grips See more from SuperstrokeBONUS: Golfweek Wine Club
Why the Golfweek Wine Club is on the rise: Whether you prefer a full-bodied red, a light riesling or anything in between, let Golfweek’s Wine Club help you explore the never-ending grapevine with exclusive wines from all over the world at a premium discount.
Join the Golfweek Wine Club See more from the Golfweek Wine Club
