While nearly half of us have been buying more own-label goods in the last three months to save money on their food shop, the general consensus is that Christmas is no time for compromises. Six in ten of us agree that having popular food and drink brands in the house is important on special occasions.
And that could explain why, despite the recent rise of own-label, more than half of those who celebrate Christmas still intend to buy favourite food and drink brands over the festive period that they don’t buy all year round. New research conducted by OnePoll has revealed that chocolate is the number one food and drink category shoppers will turn to when buying their favourite brands this Christmas (30 per cent), followed by desserts (27 per cent), wine (25 per cent), cheese (25 per cent), sparkling wine (24 per cent), cake (24 per cent) and spirits (22 per cent).
And nearly two thirds of Brits who celebrate Christmas go as far as to say that there are certain food and drink brands without which Christmas simply wouldn’t be Christmas. The top five brands considered to be essential at this time of year all sit within the chocolate category, with Quality Street taking the no.1 spot – chosen by more than a quarter of Brits (27 per cent) – followed by Terry’s Chocolate Orange (22 per cent), Celebrations (22 per cent), Roses (20 per cent) and Ferrero (18 per cent).
