
To say the new Hisense 110UX is a big and bright TV would be an understatement. The 110-inch display promises to deliver a retina-blasting 10,000 nits of peak brightness. That's five times the peak brightness of the best OLED TVs and more than double the brightness of the current record holder, also from Hisense, which peaks at 4,000 nits.
The TV uses Hisense's take on QLED, which it calls ULED X. The 110-inch panel contains 40,000 backlight zones, and the mini-LEDs are 24v high-output versions to deliver that eye-popping brightness. Together they promise unprecedented contrast: Hisense has previously claimed that ULED X delivers three times the contrast of OLED and twice the dynamic range, although it didn't say which specific OLED model(s) it was comparing its technology to.