While babies’ skin is typically considered to be smooth, hydrated and, well, baby-soft, this isn’t always the case. In fact, at least one in five children has eczema (a condition that causes the skin to become itchy, dry and cracked), while 57 per cent of children suffer with some sort of skin sensitivity or irritation.
As babies’ skin is very delicate and needs to be treated with care, it’s important to use products that are gentle. Sensitive skin can develop when the natural skin barrier becomes damaged, allowing moisture to escape. This moisture loss can lead to the skin underneath becoming dry, which leaves it vulnerable to irritants. These irritants then inflame the skin, which can make it tender and itchy.
