October 12, 2013 marked a number of firsts for the Pokémon franchise. On that date, the Pokémon Company released its first pair of main series games released on the Nintendo 3DS. These were the first games in the series to receive a simultaneous worldwide release after over a decade of staggered launches. They were also the first main series games to feature full 3D animation, a change that would not just overhaul Pokémon’s aesthetics but how the brand presented itself as a whole. Ten years after Pokémon X and Y’s release, that change is still ongoing.
