Feel like you're getting diminishing returns from social media? You're not alone. Nowadays, platforms like Instagram and Facebook are more going all out for video – which means most photographers have to work twice as hard to surface their content, if not more.
And even if you don't have that problem, how exhausting is social media anyway? The endless pressure to post regularly, engage with followers, and keep up with constantly changing algorithms can drain your creative energy faster than a battery at a day-long shoot.
