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Evening Standard
Evening Standard
Lifestyle
Vicky Jessop

10 up-and-coming independent London designers to have on your radar

Ruby Loot - (Jimi Herrtage)

It’s not exactly a secret that London is something of a fashion-lover’s dream. High-end fashion? We’ve got that. Small, buzzy vintage shops? Got that too. But one of the best parts of the local fashion scene is just how many excellent, up-and-coming designers we have.

Yes, you could just go to a shop to find some of the biggest: the Hackney-based Positive Retail is a great place to start for quirky London brands like Damson Madder and Aligne.

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