Everyone has their favourites when they go to the supermarket and sometimes you can be forgiven for getting double vision trying to to tell the difference between a shop’s own products and a big brand. But Aldi, famous for its low prices, has drawn more attention than others recently thanks to the similarity of some of its products to certain other big names.
In 2021 we saw the war of the cakes, and more specifically the war of the caterpillars, as M&S launched legal action against Aldi in an effort to protect its Colin the Caterpillar cake, claiming that its rival’s Cuthbert the Caterpillar was so similar it infringed its trademark. Both supermarkets later confirmed an agreement has been struck but said they could not release details of the "confidential" deal.
Meanwhile, earlier this month Aldi's chocolate spread Nutoka saw itself become the centre of attention on Twitter with its rather striking resemblance to major competitor Nutella - you can read our verdict on the ultimate champion with our taste test here.
