Gender-smart funds have been making headlines, attracting billions in assets, and reshaping the way capital flows across industries. They promise to back companies that champion gender equality, put women in leadership, and close opportunity gaps.
On paper, it sounds like a no-brainer: align values with returns. But the world of gender-smart investing isn’t just rainbows, good vibes, and guaranteed profits. Behind the glossy brochures lies a mix of surprises, hidden twists, and under-the-radar realities that every new investor deserves to know.
