The adage “Invest in what you know” has been espoused by investors like Warren Buffett and Peter Lynch to describe a simple philosophy: Invest in the businesses you understand and use. But what do teenagers know that you don’t?
Gen Z, which includes people born between the late 1990s and early 2000s, is a generation on the precipice of adulthood. And they like to spend: according to a new research report from investment bank Piper Sandler, teens between 13 and 19 spend a total of roughly $67 billion per year based on self-reported survey data, which is up 4% since fall 2022 and up 2% since last year. Fifty-sevent percent of teens cited Amazon as their favorite online shopping site. As this group ages into adulthood, their spending power will only increase, and many of their favorite products will stand the test of time.
