A grocery store is a carefully engineered sensory environment. Retailers know that your five senses are a direct pathway to your wallet. They use a variety of subtle “sensory marketing” tricks that are designed to influence your mood and your purchasing decisions on a subconscious level. These tricks are a powerful and often invisible way to get you to spend more money. They can also push you toward the store’s more expensive, high-margin brands. Here are ten of these clever sensory tricks.
