Reward programs are supposed to feel like a win. Loyal customers expect perks, discounts, and priority treatment when they spend more. But in many modern systems, the reality is a backwards setup that actually punishes those who open their wallets the widest.
Whether it’s through tier dilution, devalued points, or hidden fees, high spenders can end up getting less for more. It’s a growing problem in industries that claim to reward loyalty but instead use it as a trap.
