Evolved Search was founded in 2014 and provides performance marketing services to a range of clients which have included Peugeot, tombola and Beyond Retail, among others. Hayley Fell joined the 60-strong firm in 2018, initially spearheading the agency’s client services division.
What was your first job (and how much did it pay)? I started my first digital role in my mid twenties, which was at an automotive specialist software company. I worked on a specific project initially, they had partnered with News UK and I supported the onboarding of hundreds of car dealerships, ensuring their stock was fed through to the website. I got paid £18,000 per year, which was the same pay I’d been on at my previous role in retail.
What is the best advice or support you’ve been given in business? In my teenage years two teachers gave me the following advice, firstly “Don’t ever shut up! That’s your gift, Hayley. Use it!” And the second a quote from the Simpsons: “It doesn’t matter how bad it gets, just remember these four words and you’ll be ok: ‘I am Hayley Fell’. I think this has been echoed throughout my working career - just be my authentic self and use my voice.
