It was a strange time on the internet when you could not scroll through TikTok without seeing a certain high ponytail and hearing a familiar falsetto.
For a moment, it seemed Paige Niemann, the viral Ariana Grande doppelgänger, was everywhere—especially during the press tour for the first Wicked film. But that constant stream of content has now slowed to a trickle; the impersonator who once seemed inescapable has all but disappeared from public view, a sudden retreat that came on the heels of intense online backlash.
