Darius Acuff Jr. has emerged as one of the standout players of the 2026 NCAA March Madness tournament, combining on-court performance with a commercial milestone. The Arkansas freshman guard has been widely featured during the tournament following a series of high-scoring performances that helped his team reach the Sweet 16.
Acuff has signed a signature shoe deal with Reebok, becoming the first NCAA men's basketball player to receive such an agreement with a major US brand while still in college. The deal was confirmed by Reebok's head of basketball, Jide Osifeso.
