If you've spent any time on TikTok lately, chances are you've heard a very British voice declare: 'Nothing beats a Jet2 holiday.' What started as a standard TV ad has snowballed into one of the summer's most unlikely viral sensations. From sun-soaked mishaps to oddly satisfying fails, TikTok users have turned this catchy clip into the soundtrack for some of the most unexpected and hilarious videos on the platform.
The sound, which features Jess Glynne's upbeat 2015 hit Hold My Hand followed by the now-iconic Jet2 slogan, originally aired in an early 2024 commercial. Narrated by voice actress Zoe Lister, the ad was meant to promote money-saving deals on Jet2holidays. But months later, Gen Z gave it a new lease of life, repurposing the jingle for content that's far from polished brochure material think waterpark wipeouts, rogue elephants, and hotel surprises that are more Fawlty Towers than five-star luxury.
