10 million bicycle inner tubes end up in US landfills each year — Schwalbe aims to recycle these instead

Schwalbe tubes

Schwalbe is giving old tubes a new life with its "Cradle-to-Cradle" bicycle inner tube recycling program — the first of its kind in the United States.

The Cradle-to-Cradle design philosophy is a sustainable approach to product design that aims to conserve resources and create a closed-loop system in which waste is eliminated because materials are reused, potentially indefinitely.