From sizzling bowls of comforting bibimbap to crispy, hot, sweet pancakes, Korean food is exploding in popularity in the UK. Demand is rising for the country’s bold and punchy flavours, which feature soy sauce, sesame oil, the tangy, fermented kick of kimchi, raw napa cabbage and gochujang, a sweet and spicy chilli paste that elevates dips and gives an umami boost to sauces.
Last year, Waitrose reported that sales of gochujang had increased by 71% since 2024. Jamie Oliver uses it to flavour his chicken burgers while Nigella Lawson adds it to her pasta sauce. In March, Korean fried chicken was named one of Just Eat’s top 10 takeaways of 2026, while there were long queues this month at Jung, a Korean food festival in London.
