Most shoppers assume that store-brand goods are lower quality, but that’s not always true. In fact, many Great Value products come from the same factories as the pricier versions sitting beside them on the shelf. Big companies often produce for both their own label and for retailers’ private brands, allowing consumers to get comparable quality for less. The catch? They rarely advertise these connections. Here are 10 Great Value products that are secretly made by famous brands—and how knowing them can help you shop smarter without spending more.
