What began as a viral toy craze has devolved into a public safety concern, as consumers across the UK report serious issues with Lafufu dolls—unofficial, off-brand imitations of Pop Mart's widely popular Labubu character.
Priced as low as £10 in markets and online platforms, the counterfeit toys have sparked a wave of TikTok content showing dolls losing teeth, detaching limbs, bulging eyes and, in some cases, emitting strong chemical odours. While the low price point has drawn bargain hunters, the consequences have proven far from harmless.
