I’m required as a fashion news editor to keep close tabs on everything Zendaya, Taylor Swift, Selena Gomez, and their well-dressed peers wear out of the house. All my years of expert celebrity outfit tracking have taught me that, first, this cohort loves Reformation. Second, Reformation's Black Friday sale is the best time to shop their closets.
The brand’s best Black Friday fashion deals are in full swing as of Friday, Nov. 29, with 25 percent off Reformation’s entire website. (The discount applies in-stores, too.) Limited edition collections like the Clare Waight Keller jewelry collaboration or Laura Harrier’s '90s-inspired collection are eligible for savings; so are the tried-and-true Ref basics like its cashmere sweaters, wide-leg jeans, and wedding guest circuit dresses. But the most worthwhile purchases are the ones that have already been tested and approved by Reformation’s most famous fans. The finds I’ve tracked down this year include everything from a Kaia Gerber-approved silk skirt to an oversize sweater Taylor Swift and Selena Gomez both adore. You know these pieces are wearable because you’ve seen how Olivia Rodrigo or Zendaya style them; you know they keep their quality, because they’re often photographed more than once.
