
Alcohol-free spirits have come a long way in recent years and, as much as ‘alcohol-free’ and ‘spirit’ sound like contradictions, these booze alternatives have now taken up residence everywhere from Michelin-starred restaurants to local pubs.
There’s no denying the impact of seasonal events such as dry January and sober October but, as we head into 2026, the growth of alcohol alternatives goes beyond these one-off sober stints. In fact, you can find hundreds of non-alcoholic spirits on the supermarket shelves these days, all boasting convincing alternatives to gin, rum and vodka (to name a few) – crucially, without the hangover.