
Sportradar Group AG (SRAD) is a Switzerland-based sports technology company that provides sports data services to betting and media industries in the U.S., UK, Switzerland, Malta, and internationally. Moreover, it provides solutions for the entire sports betting value chain - including traffic generation, advertising technology, collection, extrapolation of data and odds, and so on. The company also provides sports entertainment, solutions, gaming, and live streaming for betting.
Founded in 2001 and based out of New York, its headquarters are in St. Gallen, Switzerland. With a market cap of about $12 billion, it's a much smaller player than Draftkings (DKNG), at around $37.7 billion.