Shares of consultancy and consumer engagement company Troika Media Group, Inc. (TRKA) have gained 168.2% year-to-date. Last month’s mega rally in the stock was driven by significant retail investor interest, which translated into a short squeeze given that a large percentage of its shares were sold short by institutional traders.
However, TRKA’s rally ended following the company’s latest release of financial results earlier this month. Since then, the stock has been on a downtrend. Despite the possibility of another short squeeze, investors should avoid this fundamentally weak stock amid uncertain macroeconomic conditions.
