The artificial intelligence (AI) industry continues its remarkable expansion, with global market volume expected to grow at a CAGR of 28.5% through the end of the decade to reach $826.7 billion. This meteoric rise is being fueled by companies going all-in on AI, with nearly three-quarters of CEOs saying that generative AI is a top priority.
That includes the usual Big Tech suspects, but the AI revolution is also expanding to encompass names like beverage giant Coca-Cola (KO). The company recently made headlines by making a significant new step to double down on its AI initiatives, partnering with another blue-chip powerhouse in the process. This continues Coke's leadership in a broader industry trend where traditional consumer staples brands are tapping into tech to maintain their competitive edge and help “future-proof” their businesses against shifting consumer preferences and tastes.
