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Instacart (CART), officially Maplebear Inc., is a leading technology-driven grocery delivery and e-commerce company. Instacart connects millions of customers to more than 1,800 national, regional, and local retail banners encompassing nearly 100,000 stores across the U.S. and Canada. Customers order groceries, household essentials, and alcohol (where permitted) via Instacart’s website or app. Instacart’s flexible gig-economy model utilizes over 600,000 personal shoppers to pick, pack, and deliver, while also offering enterprise-grade solutions for retail partners to power e-commerce, advertising, and fulfillment.
Founded in 2012 and based in San Francisco, the company went public in September 2023.