BYD has become one of the world’s largest automakers by sales volume, primarily selling affordable vehicles, but it wants more than that. Through its Yangwang premium brand, it wants to start winning customers from established luxury automakers, and one of the ways it’s doing that is by launching an ultra-high-performance electric supercar.
It’s called the Yangwang U9, and to prove BYD means business with its performance halo car, it brought prototypes to the Nurburgring to put them through their paces. This will not only help it improve the car’s track performance, but it’s also an image booster for a manufacturer that currently nobody associates with luxury or performance, especially outside China.
